Acxiom’s Solvitur Enterprise can enable companies to have a single view of the customer across the enterprise by providing instant real-time access to all internal and external customer data. It can turn data into actionable knowledge that will enable companies to develop mutually beneficial relationships with customers, regardless of the contact point.

Active Software’s ActiveWorks Integration System and Acxiom’s revolutionary customer data integration technology, AbiliTec, enable companies to link enterprise systems to maximize the value of each customer interaction. The other elements of Solvitur Enterprise are the Acxiom Data Network, which provides desktop access to external consumer and business information, and Business RulesKnowledge Base, which provides client specific “road maps” that guide knowledge sharing.

“We believe ActiveWorks and AbiliTec will quickly deliver data and application integration at an unparalleled level,” said Jim Green, chairman and CEO, Active Software, Inc. “Coupled with Acxiom’s world-class external database of knowledge accessed via the Acxiom Data Network, organizations will now have real-time access to the critical marketing knowledge necessary to drive better business decisions and enhance customer interactions.”

Acxiom chose Active Software’s ActiveWorks Integration System because of its comprehensive support for business process automation. This capability can provide Acxiom customers with real-time visibility and control of customer information across multiple systems and multiple companies.

“We’re rewriting the rules for CRM,” said Charles Morgan, Acxiom. “Our new Acxiom/Active Software alliance now makes possible a single view of the customer across the enterprise, enabling businesses to establish real-time dialogues and relationships.”